electrical bike Demand outpaces native bicycle makers
O2O BICYCLE SHOW:
The Taiwan Bicycle Present subsequent yr is to be on-line to offline, with boards, audio-visual conferences and livestreaming of the offline occasions
By Angelica Oung / Workers reporter
Native bicycle makers count on demand to proceed outpacing provide attributable to orders triggered by the COVID-19 pandemic, with some corporations seeing orders again up by means of subsequent yr.
“Subsequent yr is all full when it comes to orders. Our lead time on parts is one yr,” Big Manufacturing Co Ltd (巨大機械) chairwoman Bonnie Tu (杜綉珍) instructed a information convention in Taipei organized by the Taiwan Exterior Commerce Growth Council (TAITRA) to announce subsequent yr’s Taipei Cycle Present.
The pandemic has decreased bicycle provides and elevated demand around the globe, Robert Wu (吳盈進), chairman of KMC (Kuei Meng) Worldwide Inc (桂盟國際), one of many world’s greatest bicycle chain makers, instructed reporters.
“Perceive that from February to Might all the bicycle-making nations on the planet have been successfully at a standstill, with solely a two-month provide of parts at hand — this precipitated an enormous scarcity,” Wu mentioned.
“We’re nonetheless within the course of of constructing up that scarcity,” he mentioned. “Now we have not even begun to satisfy the virus-related improve in demand for bicycles. These orders should stand in line and wait.”
Merida Trade Co Ltd (美利達) chairman Michael Tseng (曾崧柱) mentioned that the “explosion in demand” is a “completely satisfied drawback.”
Beset by virus-related manufacturing and retail points, all bicycle exports, apart from electrical bicycles, within the first seven months of this yr declined by 29.7 p.c to 905,000 items from 1.28 million items in the identical interval final yr, information compiled by the Taiwan Bicycle Affiliation confirmed.
Electrical bicycle exports rose in that very same interval to 410,000 items from 339,000 items a yr earlier, affiliation information confirmed.
The US is the most important export marketplace for all bicycles, apart from electrical bicycles, accounting for 38.2 p.c of the market, whereas the Netherlands is the most important export marketplace for electrical bicycles, accounting for 33.6 p.c of the market, the info confirmed.
“I might run our manufacturing strains across the clock if I might, however we face a ten p.c labor scarcity,” Tu mentioned, including that many international employees haven’t been allowed to return to Taiwan attributable to illness prevention efforts.
After being canceled this yr, the Taipei Cycle Present is to return subsequent yr as an O2O, or on-line to offline, occasion, TAITRA president and chief government officer Walter Yeh (葉明水) mentioned.
“Whereas it’s, in fact, greatest for purchasers to take part in individual, we’ll make sure that they get all the knowledge they want digitally,” he mentioned, including that the council would assist native companies with on-line advertising and promotion.
Electrical bicycle gross sales have been particularly robust, rising 21 p.c yearly within the first seven months, regardless of virus-related provide points and retail bottlenecks, Yeh mentioned.
Though a shift to digital promotion has been hastened by the pandemic, Tu mentioned that she expects the modifications to profit bicycle makers over the long run.
“As an alternative of flying journalists to information occasions, we will merely provide them with the knowledge on-line after which ship a pattern bicycle to them to check,” she mentioned.
The Taipei Cycle Present is to happen from March 3 to March 6 subsequent yr on the Taipei Nangang Exhibition Heart’s halls 1 and a pair of.
Taipei Cycle On-line, which is to debut on March 3 and proceed for one month, is to incorporate boards, audio-visual conferences and livestreaming from the offline present.
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