Encinitas cottage bakery thrives throughout pandemic
ENCINITAS — Delivering heat, home made loaves of bread from the basket of her bike, Encinitas baker and small enterprise proprietor Bartley Chavez is proof that quaint word-of-mouth, neighborhood help and arduous work are nonetheless viable routes to success, even throughout COVID-19.
Baking from her personal kitchen and delivering to the consolation and security of her prospects’ properties, Chavez says a contemporary combination of social media and Encinitas’ robust neighborhood spirit helps her bakery thrive throughout a pandemic which has sidelined so many different bigger companies.
Chavez’s enterprise, Dee Bee’s Kitchen Table, focuses on handcrafted bread and seasonal baked items, ranging between loaves of Fig Walnut to Rosemary and traditional no-knead white bread.
Transferring to Encinitas as a baby, Chavez’s enterprise is rooted in neighborhood and household. “The bakery is called after my grandma, Deanna,” Chavez stated. “My grandpa used to name her Dee Bee.”
Initially, solely baking bread for family and friends, Chavez’s street to enterprise proprietor was natural. “Rapidly, my household was all the time consuming my bread after which associates wished to attempt some after which I believed, perhaps I ought to begin promoting this as a result of individuals hold asking.”
With the passing of the California Homemade Food Act, generally known as “cottage meals operations,” in 2013, the State allowed sure meals resembling bread, pie, jam and dried meals to be made in non-public residence kitchens and bought to customers below restricted situations.
Upon creating her enterprise, Chavez started baking for her personal neighborhood, associates, and household and shortly sufficient, Chavez was promoting her baked items at markets, on Instagram and in-person.
When the pandemic hit, a lot to her shock, prospects elevated.
“I really feel like I had extra gross sales as a result of individuals didn’t wish to go to massive eating places or shops and have so many alternative fingers on their meals,” Chavez stated. “I began baking extra as a result of individuals wished extra but in addition I used to be 7 months pregnant, couldn’t go anyplace and welcomed the distraction.”
Implementing county COVID rules, Chavez started to supply a number of choices for patrons, contactless pick-up or supply, typically on her personal bike.
“My daughter has not appreciated driving within the automobile since day one. We have been in search of a unique mode of transportation for her that might be extra enjoyable,” Chavez stated. “We picked up an electrical bike, piled the youngsters and bread in, and set-up contactless supply for patrons.”
In keeping with Chavez, her prime two promoting loaves are Fig Walnut and Rosemary, nevertheless seasonal flavors resembling Cinnamon Date, Pumpkin Pecan and not too long ago Apricot, are additionally standard promoting for $10 apiece.
Chavez believes throughout a season of statewide stay-at-home orders isolating individuals, a pleasant face delivering a home made loaf of bread (even when in a masks) can convey lightness to an individual’s day, stated Chavez. Prospects completely satisfied to obtain Chavez’s bread have taken to social media, sharing their deliveries and spreading the word- supporting native companies is the best way to go.
To buy a loaf for both at-home supply or contactless pickup, Dee Bee’s Kitchen Desk may be discovered on Instagram.com at @deebeeskitchentable.