electrical bike Halfords sees electrical bike and scooter gross sales up 230% | Enterprise
Halfords has launched its buying and selling replace for the 20-week interval to twenty first August, with biking life-for-life income up 59.1%.
There was progress throughout all product classes, the retailer mentioned, with a rise of 76% in Halfords’ efficiency biking enterprise, Tredz. Gross sales of recent merchandise had been up 114% within the interval, with the brand new Carrera vary a “notable spotlight”.
Chief govt officer Graham Stapleton mentioned gross sales of electrical bikes and scooters had been up 230% year-on-year.
The retailer has additionally delivered progress in biking companies, up 17.5% within the 20-week interval, boosted by its free 32-point bike examine and the Authorities’s Repair your Bike Voucher scheme.
“This 20-week buying and selling interval began on 4th April and subsequently coincides with essentially the most important impacts of COVID-19 within the UK,” mentioned Stapleton. “Our primary precedence has all the time been the well being, security and wellbeing of our colleagues and prospects, and on behalf of our Board, I want to specific my honest gratitude to our devoted colleagues and constant prospects for his or her help and endurance throughout such a difficult time.
“We’re happy to have delivered a powerful buying and selling efficiency through the interval. We have now been capable of transfer rapidly to be able to capitalise on the continued robust demand for biking merchandise, with gross sales of electrical bikes and scooters up 230% year-on-year, whereas biking companies have been boosted by our free 32-point bike examine and the Authorities’s Repair your Bike Voucher scheme. We have now additionally seen a return to progress in our motoring enterprise, pushed by a rise in automotive journeys and by a excessive stage of demand for staycation-related merchandise similar to roof bars and roof bins.
“It has been particularly encouraging to see our investments in key strategic initiatives each drive, and allow, such a resilient efficiency, permitting us to capitalise on beneficial market shifts. Within the final 12 months, now we have tripled our funding within the ongoing improvement of our internet platform to allow a dramatic shift to on-line ordering, with gross sales up 160% year-on-year and representing 54% of whole income within the interval. We have now additionally reaped the advantages in motoring companies of a extra scaled operation, a Group internet platform, a best-in-class digital working mannequin in our garages and a brand new media marketing campaign to lift consciousness of our distinctive proposition. And our strategic deal with B2B channels continues to drive robust double-digit progress.
“Nevertheless, there may be nonetheless important uncertainty across the influence of COVID-19 and the macro-economic atmosphere within the coming months, and in consequence, we’re cautious on the outlook for the rest of this yr. Wanting additional forward, we’re assured within the long-term technique of our enterprise and within the progress prospects of the biking and motoring markets wherein we function.”
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