Eire’s first e-bike marketing campaign launched in Cork
Eire’s first-ever e-bike marketing campaign was launched right this moment – and the place higher to do it than proper right here in Cork?
Lord Mayor of Cork Metropolis, Cllr Joe Kavanagh and Mayor of the County of Cork, Cllr Mary Linehan Foley launched the wE-bike marketing campaign geared toward selling using e-bikes throughout Cork.
wE-bike is an initiative to advertise electrical bicycles as an on a regular basis commuting possibility in Cork metropolis and county, whereas displaying their economical and eco-friendly benefits.
The e-bike initiative follows shortly after adjustments to the Cycle to Work Scheme, the place there was an increase from €1,000 to €1,250 for pedal bicycles and €1,500 for e-bikes.
The interval of 5 years has additionally been diminished to 4 years, permitting individuals to use for the scheme once more each 4 years.
Quite a lot of e-bike functions shall be focused in the course of the wE-bike initiative, which coincides with Cork Bike Week, operating from Friday September 18 – 27.
Along with this, 27 Credit score Unions in Cork are offering member owned monetary companies to assist cowl the prices of buying an e-bike.
Extra gear prices for the e-bike can be lined with this mortgage.
By extending the vary and flattening the hills, e-bikes allow individuals to cycle over longer distances and hilly areas, and provide a more healthy and much cheaper option to journey than your automotive.
Areas reminiscent of work and faculty commutes, leisure journeys, reintroduction to biking for retirees, well being advantages and extra are simply a number of the social benefits that the venture hopes to impart to Cork’s public; along with reducing congestion, air pollution and carbon emissions.
Gross sales of e-bikes and bicycles have risen in Eire since March, notably in the course of the current lockdown interval, which noticed many individuals return to biking rather than vehicles when making native journeys.
Regardless of this, three in 4 journeys in Eire are nonetheless made by automotive despite the fact that greater than half of all journeys are lower than 8km, in keeping with current knowledge from the Central Statistics Workplace. Cork’s new e-bike marketing campaign hopes to additional the constructive adjustments in attitudes.
Lord Mayor of Cork, Cllr Joe Kavanagh mentioned: “Individuals are turning into more and more fascinated with e-bikes as they’re a brilliant option to hold us wholesome, scale back carbon emissions, and never least, are a really nice approach of getting round. Cork’s future is being constructed on sustainability and local weather motion so it’s nice to see the Metropolis and County Councils working collectively on this modern initiative.
“Cork is dwelling to lovely sights and surroundings and is the right county to expertise whereas biking,” mentioned Mayor of County Cork, Cllr Mary Linehan Foley. “This initiative encourages journey in a sustainable and environmentally pleasant approach, whereas reaping the advantages to well being and wellbeing and having fun with our lovely environment.”
Sandy McGroarty, Coordinator of the Transport and Mobility Discussion board and wE-bike Cork, who’re one of many companions within the marketing campaign, mentioned: “We really feel proud to be the primary devoted electrical biking advocacy group in Eire and hope to encourage different counties to observe us in our pursuit to share the enjoyment of electrical biking. We can have a digital launch on Worldwide Automotive Free Day twenty second September as a part of our on-line screening of Motherload and panel dialogue.” *
E-bike battery expertise has additionally developed significantly in current instances with most high quality e-bikes right this moment fitted with a Lithium-ion Battery.
“In most bikes the battery might be unlocked and eliminated by its proprietor for charging, however some don’t,” says Patrick Murray of Metropolis View Wheels in Cork, who’ve offered e-bikes for trial functions to marketing campaign advocates, Deirdre O’Shaughnessy and Stevie G.
“When you would not have entry to an influence level the place you retailer your bike, you will need to select a mannequin with a detachable battery.”
The wE-bike Cork initiative options seven e-bike ambassadors situated all through the town and county whose lives have been reworked by e-bikes.
To seek out out extra about their tales, go to we-bike.ie.