electrical bike Lime provides Wheels shared e-bikes to its app because it seeks to turn out to be a one-stop store for mobility
The subsequent time you open Lime’s smartphone app, you may even see a brand new sort of car that isn’t an electrical scooter. The San Francisco-based firm introduced right now that it’s integrating Wheels, a shared electrical bike startup, into its app so clients can lease an e-bike from Wheels as simply as they might a scooter from Lime.
Lime plans so as to add extra shared mobility providers to its app within the coming months because it seeks to turn out to be each a supplier and platform for all two-wheeled electrical transport. The “final objective,” a spokesperson mentioned, is to personal “all mild electrical car journeys beneath 5 miles.” It’s an bold one, particularly contemplating that shared electrical bike and scooter firms are nonetheless struggling to show a revenue as COVID-19 upends supply chains and the transportation section globally.
Wheels’ e-bikes will likely be out there in Lime’s app beginning this winter in 4 cities: Austin, Miami, Seattle, and Berlin. To lease a Wheels bike, Lime clients will scan the QR code on the handlebar, simply as they might a scooter. Close by autos will seem on the map together with pricing info routinely. Wheels autos will even proceed to be out there to be used on the Wheels app.
Wheels is a Los Angeles-based startup that rents electric bikes in over a dozen cities. Its electric-powered car falls someplace in between a motorbike and scooter, with no pedals, a seat, small however thick wheels, and a particular, low-step body. Because it was based in 2019, the corporate has raised practically $100 million in venture capital to fund the growth of its rentable e-bike service. Its newest spherical was final October and was led by DBL Companions, an early investor in Tesla. The corporate went through a round of layoffs in February and misplaced its vp for operations.
Lime mentioned the partnership isn’t a prelude to an acquisition. The corporate says that by bringing different firms onto its app, Lime can supply comfort and reliability to its clients. The thought is to broaden Lime’s consumer base and retain present clients by providing extra choices with much less app-switching. On the enterprise facet, the corporate says it’s not entertaining any acquisitions proper now.
Wheels gained’t be the primary e-bikes to be featured on Lime’s app. Lime began out as a bike-share firm, known as LimeBike, earlier than pivoting to scooters in 2018. That very same yr, Uber invested over $300 million in Lime in a deal that included integrating Lime’s scooters in Uber’s app. Earlier this yr, within the midst of the COVID-19 pandemic, Uber sold its money-losing bike-share division, Jump, to Lime in alternate for a $170 million funding. Uber then scrapped tens of thousands of the bright-red Jump bikes; the remaining bikes started appearing on Lime’s app beginning in Might.