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‘New bike day’ puts wind in the sails of EF Pro Cycling’s Giro d’Italia campaign – VeloNews.com

‘New bike day’ puts wind in the sails of EF Pro Cycling’s Giro d’Italia campaign – VeloNews.com 2020-10-08Leave a comment

electrical bike ‘New bike day’ places wind within the sails of EF Professional Biking’s Giro d’Italia marketing campaign – VeloNews.com

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EF Pro Cycling‘s new livery might have divided the opinion of the style brigade, however the arrival of latest branding, bikes and clothes has added additional impetus to the American squad’s Giro d’Italia marketing campaign.

Scorching off the again of a summer season schedule highlighted by Daniel Martínez’s victory on the Critérium du Dauphiné and stage win on the Tour de France, EF Professional Biking saved the ball rolling from the get-go in Italy. Texan Lawson Craddock took eighth within the opening time trial and simply days later, Jonathan Caicedo rode clear on Mount Etna to take a convincing victory and transfer into second total.

“The temper is excellent,” sport director Matti Breschel informed VeloNews earlier than the beginning of stage 6 Thursday. “Everyone seems to be super-happy and actually motivated to get extra.”

“All of us waited a very long time to begin this Giro. And the truth that the entire look and setup has modified – new vehicles, new bikes, new clothes – it means loads to the riders. This stuff make an enormous distinction psychologically.”

The group stole the headlines within the days previous to the Giro’s roll out in Palermo, launching a complete new identification in collaboration with streetwear model Palace. Gone have been the group’s pinks and purples, and in got here Palace’s Penrose triangle, eye-boggling patterns… and cartoon geese.

“For a motorcycle rider using 35,000 kilometers a yr, these small issues can actually make an enormous distinction on the entire motivation, the morale,” mentioned Breshcel, who loved a 15-year-long professional profession earlier than retiring final winter. “I bear in mind simply getting a pair of latest sun shades, new handlebar tape or new saddle. Or once you actually need to win a stage you placed on new socks…  it’s all in your head, however no matter retains you motivated you need to do.”

Pint-sized Ecuadorian champ Caicedo’s tumble out of GC rivalry after a tricky day on stage 5 Wednesday received’t quieten EF’s Mighty Geese as they maintain targeted on “Plan A.”

“We got here focusing on stage wins – that was at all times the thought,” mentioned Breschel. “Jonathan misplaced the mountain jersey by one level yesterday [to Filippo Ganna], so it might be good to attempt to take that again too.”

For the groups searching down the pink jersey, the opening levels of this yr’s Giro got here with a number of shocks and upsets.

5-star favourite Geraint Thomas crashed on stage 3 and deserted the subsequent day, and Jakob Fuglsang’s assist crew has taken a beating after Miguel Ángel López got here a cropper on stage 1 and Aleksandr Vlasov retired sick only a day later. Vincenzo Nibali, now the important thing GC contender, can also be a person down after skilled climbing teammate Peter Weening didn’t begin stage 5.

With Ineos Grenadiers now searching levels and no single group holding the facility within the pink jersey battle, the door has been opened for the Giro’s opportunists.

“The racing is unquestionably extra open than if Geraint Thomas was right here on prime form, and Fuglsang hadn’t misplaced two essential guys. That’s why you noticed already two instances the breakaway stays away,” Breschel mentioned.

“We are able to completely profit from that. It’s shit for the blokes that crashed out and for the Giro – however that’s bike racing.”


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