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Politicians Prime Minister Marin posed in a Kalevala jewel on the cover of the magazine, and the researcher said the prime minister may inadvertently act as a mannequin for the company – “the question arises as to whether it is appropriate”

Politicians Prime Minister Marin posed in a Kalevala jewel on the cover of the magazine, and the researcher said the prime minister may inadvertently act as a mannequin for the company – “the question arises as to whether it is appropriate” 2020-10-13Leave a comment

electrical bike Politicians Prime Minister Marin posed in a Kalevala jewel on the quilt of the journal, and the researcher mentioned the prime minister could inadvertently act as a model for the corporate – “the query arises as as to whether it’s acceptable”

The present position of politician contains spectacular visible tradition and imagery, the analysis director says.

If the prime minister brings up an organization’s product, it’s principally at all times important. That is what the director of the Heart for Parliamentary Analysis says Markku Jokisipilä.

“By way of the Prime Minister’s Establishment, a politician may promote the sale of an organization. The query at all times arises as as to whether it’s a appropriate exercise. The border runs if the Prime Minister’s Establishment is harnessed to convey a industrial message. “

Prime minister Sanna Marin appeared final week in an interview with Trendi journal in a black jacket and jewellery from the Kalevala firm. The picture unfold on social media like wild white.

Consequently, the Kalevala firm obtained a whole lot of consideration from the state of affairs. The jewellery on prime of Marin had been chosen by the Stylist journal Trendi Suvi Poutiainen.

The jewellery within the photos is Nineteen Sixties classic jewellery and never on sale in any respect, he says Kauppalehti. The Kalevala initially provided novelty autumn and winter jewellery for the outline, however Poutiainen wished classic jewellery for the outline. Marini’s jacket additionally comes from the Finnish model Halo from North.

Conditions about how a lot the prime minister can current the merchandise of a person firm are at all times case-specific, Jokisipilä says.

“It’s troublesome to outline common guidelines. These should be thought of on a case-by-case foundation, ”says Jokisipilä.

Based on Jokisipilä, odd MPs have simpler entry.

“A politician must be very cautious about how a lot he presents firm merchandise. Row MPs should not below the identical actual wrongdoer, however the whole lot the nation’s prime minister does is below a magnifying glass. ”

Marinin the image was principally taken with enthusiasm, but in addition with criticism.

Editor-in-Chief of Journalisti Maria Pettersson estimates that girls’s costume continues to be criticized on frivolous grounds.

“Criticizing girls’s costume is a approach used for 1000’s of years to attempt to tread and maintain girls in line. Too revealing, too opaque, too quick, too tight, too free. It’s worthwhile for everybody to consider whether or not they wish to keep such a practice, ”Pettersson writes in his tweet.

In response to criticism of ladies, customers on Instagram posted photos of themselves in a black part. Many additionally wore Kalevala jewellery.

“Prime Minister Marin clearly needs to interrupt gender stereotypes. Younger individuals assume that it’s fairly a factor of the previous if even in a really accountable position, the gender position could be very slim. Younger individuals wish to query whether or not all girls politicians ought to put on comparable Marimekko clothes, ”says the director of the Client Analysis Heart of the College of Helsinki. Päivi Timonen.

Based on Timonen, the significance of constructing visible politics is emphasised over time.

“The present position of a politician contains spectacular visible tradition and imagery. It’s born by Instagram and the position is sort of totally different, for instance, for politicians aged 40-50. In politics, visuality is being applied an increasing number of thoughtfully. ”

In Finland, political actors historically strongly current home merchandise, Timonen says

“Right here, politicians consciously current the garments, jewelery and equipment of Finnish designers and artists. It’s a practice. ”

If, for instance, a political actor spectacularly presents the logos of various corporations, the query of independence arises, Timonen says.

Due to this fact, in line with Timonen, the interplay of corporations and politicians on social media can be carefully monitored

“In Finland, the laws could be very strict as to what sort of presents might be accepted in a public position,” says Timonen.

The subject was mentioned in August, when the Vice-President of the Greens and the Helsinki Metropolis Councilor Fatim Diarra obtained a Electrical Bicycle from the bicycle producer Helkama, which at present prices greater than 3,000 euros. Diarra had requested Helkama for a motorbike in change for advertising and marketing the bike and biking on social media.

Learn extra: Specialists discover Fatim Diarra’s buy of bicycles problematic: “One ought to keep away from such preparations”

In August, HS additionally reported on the presents Marin obtained.

Learn extra: Distinctive costume, crocheted coronavirus, crystal ball – Prime Minister Sanna Marin receives presents weekly, however the place does the border go?

Turku college instructor of college political historical past Maiju Wuokko says the visible aspect of politics isn’t a brand new phenomenon, though the phenomenon has now accelerated with social media.

“Right here, politicians consciously current the garments, jewelery and equipment of Finnish designers and artists. It’s a practice. ”

“Within the iconic sequence of image sisters Urho Kekkonen posing within the Everyboy shirt. Kekkonen was forward of its time in Finland as a decided builder of its visible picture, ”says Wuokko.

Based on Wuoko, a politician wants to consider carefully in regards to the presentation of merchandise.

“Politicians should be cautious and restrained in how a lot they pose in sure manufacturers of clothes and merchandise. No model needs to be thrown right into a model in order that credibility isn’t compromised. ”

In politics, in line with Wuoko, a number of new phenomena are raging on the identical time.

“Undoubtedly, the simultaneous feminisation of politics, the visualization of communication and information, and the attachment of id constructing to client and product selections have additionally been mirrored in the way in which politicians prefer to pose within the media, branded,” Wuokko says.

In Finland It’s usually thought of good that politicians try to advertise the pursuits of Finnish corporations, Jokisipilä says.

“It has to do with the truth that we’re a small nation and we’ve got a requirement for nationwide unanimity traditionally.”

“There’s a sturdy thought in Finland that if one succeeds, then it’s in everybody’s curiosity.”

Based on Jokisipilä, visually, politicians want to face out from their rivals on social media.

“As with all competitors, it’s important to face out from different rivals. A technique or one other, a politician wants to have the ability to do that and constructive publicity is among the most necessary means. ”

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