Faith of Sports activities and NowThis Accomplice to Get Out The Vote | Information
LOS ANGELES, Oct. 6, 2020 /PRNewswire/ — Emmy award-winning media firm Faith of Sports activities (www.religionofsports.com) and NowThis, the #1 information outlet on social media, (www.nowthisnews.com) at present launched the primary in a sequence of 5 non-partisan movies meant to coach and encourage voter turnout.
The video sequence, created and produced by Faith of Sports activities, might be completely launched by NowThis. The 5 movies leverage tales from athletes and key moments in sports activities historical past to shine a lightweight on how sports activities has the ability to deliver individuals collectively and encourage voters to take part on this 12 months’s electoral course of. Faith of Sports activities is working carefully with athletes, coaches and others to help the initiative and construct a platform for these within the sports activities neighborhood to voice points which can be essential to them.
“We prefer to say that at Faith of Sports activities, sports activities is merely the backdrop for our creativity. In fact, we’re all about telling human and emotional tales about why sports activities matter. Sports activities have lengthy been the platform by way of which we unpack a number of the advanced points that permeate our society. We’re thrilled to be working with some actually thrilling companions from Ideas42, a non-profit centered on voter training by way of information and analytics, to NowThis – probably the most trafficked information and politics on-line manufacturers for millennials. With this all-star line-up, we’re assured we are able to attain a giant viewers with one highly effective message – VOTE,” mentioned Gotham Chopra, Faith of Sports activities Co-Founder.
Attributable to COVID-19, voter registration is down by as a lot as 70% in some states. Including to this registration disaster, the pandemic is making it much more crucial for all voters to study and benefit from their choices to vote early or absentee.
“With a high-profile election happening underneath unprecedented circumstances, too many citizens — together with younger voters — are fighting discovering one of the best ways to get extra civically engaged,” mentioned NowThis Information and Politics Director Nico Pitney. “NowThis is worked up to work with Faith of Sports activities on this revolutionary challenge to maintain our enormous younger viewers knowledgeable and impressed about methods to be part of the political course of forward November.”
Starting on October sixth, Faith of Sports activities and NowThis will launch new quick type movies anchored round essential voting dates and actions. The movies make the most of the language of sports activities whereas making use of it to the significance of voting and the upcoming election.
- Tuesday October sixth: A League of Our Personal: Educate ladies on the ability of participation, narrated by Olympic Gold Medalist Allyson Felix.
- Tuesday October thirteenth: Rookies Can Change The Sport: Encourage first-time voters to prove and take part within the electoral course of.
- Tuesday October twentieth: Be a Scholar of The Sport: Helps voters perceive easy methods to register to vote and the other ways they can solid their poll in addition to encouraging others
- Tuesday October twenty seventh: Make a Sport Plan: Encourage voters to have a plan on how they’ll solid their vote this 12 months and encourage associates to do the identical.
- Monday November 2nd: America Is My Love. Sports activities Are My Faith: Make an help by texting three associates to encourage them to vote as tomorrow is the final probability to get within the recreation. Encourage voters that we should unite irrespective of the result – the true work is simply starting.
Movies might be launched each Tuesday main as much as the election on nowthisnews.com and by way of the outlet’s social channels. Viewers might be directed to voteforyourlife.com to entry voting sources and knowledge.
About Faith of Sports activities
Faith of Sports activities is an Emmy Award-winning sports activities media firm co-founded by Tom Brady, Gotham Chopra and Michael Strahan, constructed on the thesis that sports activities are faith. The corporate produces content material centered on a single narrative of ‘Why Sports activities Matter’ to discover greatness and human potential. Faith of Sports activities has produced a whole lot of hundreds of hours of content material throughout mediums, from short-form video to podcasts to function movies, together with its flagship Faith of Sports activities Collection, Shut Up and Dribble, Tom vs. Time and Greatness Code. For extra info, go to religionofsports.com.
NowThis is the #1 cell information model within the U.S. [Nielsen DCR, June 2020]. They’ve a singular mission: to make information partaking and related for younger adults by humanizing our difficult world. By offering insightful context from a youth perspective, NowThis has revolutionized how information is consumed at present. Launched in 2012, NowThis’ entertaining, inspiring and informative movies are created for a cell technology and obtain over 2.6 billion month-to-month views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to type Group 9 Media — the #1 video writer on cell within the U.S. [Nielsen DCR, June 2020].
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