Royal Enfield introduces native assembling unit in Argentina, Auto Information, ET Auto
The meeting unit is positioned at Campana in Buenos Aires and it’ll function in partnership with Grupo Simpa, Royal Enfield’s native distributor in Argentina since 2018, as claimed by the corporate. Royal Enfield additionally claims that this facility will assemble three motorbike fashions initially, that are the Royal Enfield Himalayan, Interceptor 650 and Continental GT 650, with operation beginning this month.
Argentina is among the greatest mid-size motorbike markets in Latin America and Royal Enfield has arrange its retail operations within the nation in March 2018. The motorbike maker goals a major chunk in the complete Latin American market and this assembling unit might show to be a key hub for that.
As Royal Enfield claims, the corporate has 5 unique shops in Argentina. Total, Royal Enfield has 31 unique shops and 40 different retail touchpoints in all of Latin American international locations.
Talking in regards to the announcement, Vinod Ok Dasari, CEO, Royal Enfield, mentioned, “Royal Enfield has been working steadily to develop and broaden the middleweight motorcycling section globally and in addition to extend our footprint in vital international markets. During the last couple of years, we’ve got grown our worldwide presence considerably and now have large retail presence throughout 60 international locations.”
He additionally added, “With a strategic view to cater to rising demand and to realize important market benefit, we’ve got been pursuing our plans to arrange native meeting items throughout particular markets within the Asia Pacific area and throughout South America. Within the first of those, we’re very joyful to announce the primary CKD meeting plant in Argentina.’
Dasari additional mentioned, “Argentina and different South American international locations have been an vital marketplace for Royal Enfield. Ever since we commenced gross sales since 2018 in Argentina, we’ve got acquired a convincing response to our bikes from shoppers. The native terrain and topography create the right canvas for using our bikes, particularly the Himalayan. The preliminary success of the 650 Twin bikes has additionally been very encouraging.”
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