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Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition

Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition 2020-09-17Leave a comment

electrical mountain bike Santa Cruz, Cervélo, Gazelle Bikes Be a part of the PeopleForBikes Coalition

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to change into new members of the PeopleForBikes Coalition, an industry-wide commerce group of greater than 270 bicycle manufacturers and suppliers united in bettering bicycling throughout the united statesSanta Cruz CEO Joe Graney will be part of the PeopleForBikes Coalition Board of Administrators and different government management will be part of varied PeopleForBikes subcommittees to work alongside different {industry} members in getting extra individuals on bikes and serving to information the path of the {industry}.“Our workforce has been impressed with PeopleForBikes’ work for a few years, not solely within the mountain bike house however for every type of bicycling and the {industry} as an entire,” mentioned Graney. “They signify the bike {industry} in Washington, D.C. and only in the near past helped save the {industry} greater than $150 million in tariffs. Santa Cruz, our retailers and our prospects all instantly profit from their work and we need to do our half by giving again and getting concerned.”Santa Cruz is already a frontrunner in bicycle advocacy efforts by means of their PayDirt program, a dedication to extend entry to trails by supporting native path constructing efforts. The corporate pledged $1 million over the following three years to assist fund path initiatives, native organizations, occasions and applications geared in direction of creating and strengthening alternatives for individuals to get out and expertise their native trails.“Santa Cruz has a protracted historical past of generosity and management in native bike advocacy and we’re excited to amplify these efforts on a nationwide degree,” mentioned PeopleForBikes CEO Jenn Cube. “We’re keen to mix their work with PeopleForBikes’ ongoing efforts for extra federal help for bike initiatives and trails, funding for and defending public lands, higher entry for mountain biking and bettering different leisure using alternatives nationwide.”Royal Dutch Gazelle, a 128-year-old model based mostly within the Netherlands primarily centered on e-bikes, appears ahead to supporting the continued momentum across the adoption of electrical bikes in North America in tandem with PeopleForBikes’ work to extend e-bike entry and enhance e-bike laws nationwide. “The fast development of electrical metropolis bikes must be supported by constant coverage and strong infrastructure,” mentioned Gazelle Bikes North America Common Supervisor Ewoud Van Leewen. “Entry is crucial to adoption, and electrical bikes make using accessible to a very new phase of riders and extends what is feasible with out a automobile. Giving individuals one other transportation choice for last-mile journeys and serving to cut back city visitors congestion might be transformative for metropolis streets, neighborhoods and communities. Gazelle is worked up to associate with PeopleForBikes to help and create infrastructure and safer streets for all.”Cervélo may even be part of the brand new partnership, benefiting the drop-bar centered model by means of PeopleForBikes’ work to create safer roads for bikes — higher bike infrastructure and legal guidelines, slower velocity limits, separated bike paths and extra.“Cervélo shares the PeopleForBikes worldview of constructing using enjoyable and secure for everybody,” mentioned Nick McAdams, Managing Director at Cervélo. “With our latest relocation to California, we need to help PeopleForBikes’ ongoing efforts in Washington, D.C.”PeopleForBikes appears ahead to working with Santa Cruz, Gazelle Bikes and Cervélo and their retailers throughout the U.S. to make biking higher for everybody.Extra About CervéloBased in 1995 in Toronto, Canada, Cervélo’s mission is to make riders sooner. From the excessive Alps within the Tour de France to Queen Ka’ahumanu Freeway on the Huge Island, Cervélo makes high-performance bicycles raced everywhere in the world. Be taught extra at cervelo.com.Extra About Gazelle BikesRoyal Dutch Gazelle’s historical past could be very a lot the historical past of the bicycle as a well-liked technique of city transportation. Their unique Dutch model consolation bike received over the hearts of cyclists within the Netherlands 128 years in the past. Right now, Gazelle’s design legacy and ongoing expertise enhancements have individuals everywhere in the world falling in love once more. Holding courtroom on the forefront of innovation to make biking extra fulfilling and accessible, Gazelle is an integral a part of Dutch biking heritage, and its future. Maintaining cadence with as we speak’s world innovation with their new line of electrical bikes, Gazelle has positioned themselves because the benchmark for city mobility — historically and contemporarily. Be taught extra at gazellebikes.com.Extra About Santa Cruz Bicycles Santa Cruz Bicycles was based in 1994 in an area the scale of a single automobile storage in a former cannery in Santa Cruz, California. Our mantra since day one is to make nice bikes and have enjoyable doing it. So we get our kicks from doing the proper factor by the riders, trails and communities during which we work and play. Bikes are a drive for good and we do our greatest to share that message. Be taught extra at santacruzbicycles.com.Extra About PeopleForBikesPeopleForBikes is making biking higher for everybody by uniting thousands and thousands of people, hundreds of companies and a whole lot of communities. When individuals experience bikes, nice issues occur. Be a part of us at PeopleForBikes.org.

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