electrical bike SwiftCarbon bike opens UK places of work at Silverstone | Business Information
SwiftCarbon opens UK amenities at Silverstone Sports activities Engineering Hub
Within the subsequent section of the model’s enlargement, SwiftCarbon bikes has just lately introduced the opening of their new places of work at Silverstone Sports activities Engineering Hub (SSEH) and integrated a UK restricted firm. With this strategic transfer, the model bolsters its R&D endeavours, collaborating straight with the world-renowned sports activities analysis facility. The SwiftCarbon UK crew additionally goals to develop its presence within the UK and to supply clients and their rising community of shops devoted help inside their hybrid direct-online / retailer gross sales mannequin.
Based in 2008 by South African former professional bicycle owner Mark Blewett, the corporate was acquired 9 years later, with the brand new house owners aiming to mix the model’s carbon ‘know-how’ with their sturdy enterprise networks and robust monetary backing to broaden their vary to a worldwide market. Transferring into the Silverstone Sports activities Engineering Hub units SwiftCarbon as much as push the technological edge required to supply world-leading merchandise.
Located reverse the long-lasting Silverstone Circuit in Northamptonshire, SSEH is residence to a devoted open jet, open return cycling-specific wind tunnel for devoted, intensive aerodynamic sports activities efficiency analysis in addition to a smaller wind tunnel for testing supplies and parts. Different firms inside the hub provide materials analysis and extremely superior CFD and 3D scanning and printing amenities. SSEH Managing Director Rob Lewis says “The goal of Silverstone Sports activities Engineering Hub is to create a singular innovation facility for firms in sports activities engineering services and products. We’re delighted to welcome SwiftCarbon and stay up for working with them to facilitate innovation and product growth of their model.”
Head of product Pierre de Tarde says, “SwiftCarbon has all the time been about our bikes’ ‘distinctive journey’ and utilizing the expertise out there to verify all our bikes have it. Now we’re positioned to take this to the subsequent stage, and with these amenities we will discover the concepts that until now have solely existed on paper. With us being proper right here, with such shut entry to the ‘brains belief’ on the SSEH, it closes the hole. It’s that day after day dialogue which is usually the place the magic occurs.”
SwiftCarbon now falls below the guardian firm S2 Bike Industries steady, which incorporates the Brazil-based Sense model that options mountain bike, city and gravel platforms, together with high-end carbon full suspension fashions and premium eMTBs. CEO Henrique Ribeiro says, “We now have seen good help of the model right here thus far and are very excited to now have entry to such R&D, plus a stable base within the UK to raised serve our clients and create new ones. The bike market right here is very developed after all, but the worldwide figures recommend there may be nonetheless a lot potential, particularly within the mountain bike and ebike segments.”
S2 Industries has a variety of platforms in its steady and SwiftCarbon will entry this so as to add to their carbon highway vary, increasing their providing to the UK market. Head of selling Neil Gardiner says, “As our vary develops on the highway aspect, we’re actually pleased to be bringing again mountain bikes. We’ve had success within the MTB realm already — like two nationwide championship titles (Portugal elite, and South Africa below 23) — and in reality our carbon MTB vary was the catalyst that led to our collaboration with Sense and finally the model’s acquisition. We’ve shared assets ever since and there’s some subsequent era considering that’s gone into the brand new MTB vary, together with the opposite classes, which function some good surprises.” A preview of the all-new vary can be proven at The Cycle Present London at Alexandra Palace in April 2021.